วันพฤหัสบดีที่ 10 กรกฎาคม พ.ศ. 2568

The Role of AI and Technology in Modern Filmmaking



Introduction

In recent years, rapid developments in technology, particularly artificial intelligence (AI), have become a major driving force for the film industry. Today's film production is no longer just about cameras and live action, but also about digital tools that can improve efficiency, reduce time, and enhance the quality of production beyond what has ever been possible. nikoganda   Moviegoers who enjoy watching new movies may not realize that behind the scenes of the magnificent scenes, visual effects, or the performances of virtual characters, AI technology is helping to manage every process from the script to the post-production stage. The use of AI in the film industry not only saves costs, but also opens up opportunities for creators to experiment without limits, whether it's creating realistic CG characters or creating virtual worlds in sci-fi movies that provide viewers with a surreal experience.   The era of watching new movies is not limited to just “entertainment”, but has also become a stage for showing the potential of the most modern technologies, making a movie a work of both science and art that blends harmoniously. AI also plays a role in analyzing audience data to predict the types of movies that people will like, such as casting, color tones, and themes, which helps producers create new movies that meet the target audience more accurately.   Furthermore, AI is enabling multilingual dubbing using the original actors’ voices, revolutionizing the translation and accessibility of films internationally, allowing audiences around the world to watch new films without losing the original soundtrack. With this continuous development, we are already seeing many new films powered by cutting-edge technology that not only makes the viewing experience more immersive but also sets new standards for the global cinema industry.  

AI and Screenplay: Can It Write Scripts?

1. AI is starting to play a role in generating initial ideas for screenplays.

One of the capabilities that AI has shown great potential in is analyzing and processing large numbers of old screenplays to find patterns in successful plots. The AI ​​can then synthesize them into new and interesting plots, which can then be used by screenwriters as a database or inspiration for further ideas. In some cases, AI can even suggest unique plots, such as combining two approaches or changing the main character’s point of view. This is an approach that many new filmmakers are starting to take note of, as it can help generate new ideas quickly.   This process is especially useful for experimental or indie films that require a unique concept. Because AI has no human-like thinking framework, it can create plots that may seem “out of the box” but become the highlight of the film. Audiences who enjoy watching new and unconventional films are often interested in films with unique storytelling, which AI technology can provide an interesting solution to, and make a difference in the film market in the digital age.  

2. Helping to draft scripts and dialogues in movies.

AI is also being used to help draft character dialogue, which is highly accurate in simulating language patterns to suit each character's personality and can precisely adjust the tone of the language according to the mood or situation of the scene, such as creating dialogue that contains humor, drama, or mystery. Using AI to write dialogue can save directors a lot of time and give the writing team more options when they need a variety of ideas, especially during the development of an incomplete story.   While AI-generated scripts may not yet be able to replace the emotion or depth of human-written scripts, they are an important tool in increasing the efficiency of filmmakers and reducing errors in sequencing ideas. For those watching new movies today, they may start to notice changes in the way characters speak, which sometimes have a sharp and natural style that is hard to believe is partially due to AI-generated writing.  

3. AI analyzes audience data to determine content.

In addition to writing scripts directly, AI also plays a role in analyzing audience data through machine learning systems to help determine themes, plots, and elements of the story that best meet the needs of the target group. For example, streaming platforms will process viewers' new movie-watching behavior and provide information to film producers about which genres are popular, which types of actors are popular, or even the colors and visual styles that make viewers feel connected to the film.   This allows creators to tailor their screenplays to market trends, increasing the chances of making a successful film both financially and popularly. For those who keep up with new movies via online platforms, it’s easy to see that the movies offered are often incredibly relevant to their tastes. Behind this accuracy is AI, which keeps a close eye on the audience’s pulse.  

4. Experimenting with full-scale AI-powered screenplay creation

Some projects have started experimenting with AI writing full-length screenplays, given a large set of inputs, such as standard script structure, film style, and specific instructions, such as “teen sci-fi comedy.” The AI ​​then processes and generates a script in just a few minutes. These results, while still incomplete in terms of emotion and character depth, show that AI is gradually approaching the capabilities of professional writers and could become an important part of the future film production process.   Interestingly, when creators take AI-written scripts and adapt them with human hands, the results are often fresh, quirky, and surprising to viewers. So, movie lovers should get ready for a new experience with movies inspired by or even written by AI, which could soon become a new direction for the film industry.  

Deepfake techniques and the creation of virtual actors

1. What is Deepfake and what role does it play in the film industry?

Deepfake is a technology that uses AI and machine learning to create images or videos that can realistically imitate human faces and movements, especially by “putting” one person’s face onto another person’s body, which results may be almost indistinguishable from the real thing. In the film industry, this technology has begun to be used to edit scenes that actors cannot film, such as shooting flashbacks or even replacing dead actors by creating digital images that are realistic in terms of appearance and emotion.   A famous case is the movie Rogue One: A Star Wars Story, which created the character of Grand Moff Tarkin from scratch using a combination of CGI and Deepfake techniques, making the audience feel as if he was still alive and acting. Viewers of new movies today may be able to experience an actor who “doesn’t exist” but appears realistically and becomes a part of the story seamlessly.  

2. Reviving deceased actors with AI

One of the amazing things about deepfake technology is its ability to resurrect deceased actors, either to reprise their roles or simply to create an emotional connection with the audience. A clear example of this is Fast & Furious 7, where the team used a CGI reconstruction of Paul Walker's face combined with his brother's body double to perfectly complete the character's arc, leaving a deep impression on the audience.   This technique can also be applied to older actors whose image rights are clearly copyrighted, such as Marilyn Monroe or Bruce Lee, who the creators may choose to bring back to star in a new film without any actors playing the roles. For those watching new movies today, seeing legendary actors come back to life using AI technology is a new and exciting experience that was once impossible in the world of cinema.  

3. Creating a new virtual actor from scratch

In addition to mimicking existing actors, deepfakes and generative AI technologies can create completely new “non-existent” actors, complete with their faces, voices, and every gesture. These virtual actors are designed using millions of sets of human facial features, movements, and personalities to create new and engaging personalities, without the need for a single real actor.   The advantage is that filmmakers have full control over every aspect of the virtual character, including movement, facial expressions, and voice, which is ideal for fantasy, animation, or films that require a high degree of flexibility in the production. Those who enjoy new and cutting-edge films may be familiar with characters that have no background actors, but can express emotions, depth of role, and relationships with other characters realistically, which is changing the way movies are made.  

4. Ethical controversies and the future of real actors

While deepfake technology and virtual actors have opened new doors for the film industry, it has also raised many ethical questions, such as using the likeness of the deceased without their consent or replacing real actors with AI, which could have long-term impacts on careers. Many film organizations have started to issue clear guidelines and rules for using these technologies, such as requiring permission from the family or heirs, or informing the audience that the characters are virtual and not real people.   In terms of current performers, many are starting to register their faces and voices as copyrights to prevent them from being used commercially without permission, reflecting a shift in thinking about “digital identity.” Moviegoers should not overlook the ethical dimensions behind the realism of technology, as while it can be entertaining and novel, there is also a shared responsibility to use it appropriately.  

AI in audio editing and editing

1. How does AI speed up the editing process?

One of the challenges of filmmaking is the time-consuming editing process, especially for films that have many scenes or are shot with multiple cameras. AI is used to quickly analyze all the footage and select the best scenes based on the criteria set by the creator. AI systems can recognize facial expressions, camera movements, shot continuity, and even the rhythm of a character's speech to automatically recommend or even edit scenes, reducing the burden on the team and saving production time.   Features like auto-edit and smart scene detection are starting to be included in professional editing programs like Adobe Premiere Pro or DaVinci Resolve, and are being used extensively on many new movies. For moviegoers, this means a more fluid and natural flow of film, with scene after scene connected by AI that can effectively improve the quality of the edit.  

2. Automatic color and light adjustment

In the past, color grading for movies required time-consuming expert manipulation of color balance, exposure, and temperature of an image to achieve the desired mood. Today, AI can learn from movie trailers and automatically propose color adjustments that match the theme of the story. For example, AI can detect whether a movie's story should have cool, sad, sweet, or warm tones and choose the appropriate lighting and shadow adjustment values ​​without having to manually adjust every frame, which can greatly speed up post-production work.   AI can also analyze the lighting conditions in each scene and adjust every frame to be consistent and comfortable to the eyes, which is something that viewers may not realize that they are enjoying images that are well-controlled. When you watch a new movie and feel that the image is “especially beautiful” or the atmosphere is perfect in every frame, that may be the result of AI behind the precise control of light and color to allow viewers to access the emotions of the story more deeply.  

3. Automatic sound editing and sound editing

Sound is another important element in a film. AI can analyze sound waves to correct noise, balance volume, or even differentiate between character voices, background sounds, and background music. In some cases, AI can even recreate sounds, such as missing dialogue, unclear sounds, or add specific sound effects based on the scene and mood at the time, all automatically and with incredible accuracy.   Another interesting feature is voice cloning, which can use real actors' voices to do additional dubbing or translation into other languages, while maintaining the original sound identity, making it easier for new movies to reach audiences around the world. These things make watching new movies with clear, realistic, and uninterrupted sound quality, which is an important experience that viewers often expect from professional movies these days.  

4. AI and seamless integration of audio and video

When images and sounds are created separately in the production process, AI helps to “synchronise” the two elements precisely, whether it is the rhythm of an actor’s speech with his lip movements, or sound effects with the motion. AI systems can detect objects or events in a scene and then place the appropriate sounds without the team having to specify every position, such as the sound of rain, explosions or footsteps that are in line with the image perfectly.   AI can also help enhance the depth of 3D Audio or Spatial Audio to make viewers feel like they're really there, especially when watching through a supported sound system like Dolby Atmos or high-quality headphones. When you watch a new movie and feel that "it's so immersive," don't forget that AI may be behind the scenes helping to stitch everything together seamlessly to deliver the best possible experience for viewers.  

Simulating virtual worlds with VR and AR

1. VR changes the movie-watching experience from viewer to participant.

VR (Virtual Reality) technology allows viewers to truly “enter the movie” by putting on VR glasses and watching the movie through a 360-degree view, which is different from watching through a regular screen because it makes you feel like you are part of the scene and the story. This experience changes the viewer from a “watcher” to a “participant”, such as an adventure movie that allows you to turn left and right, or a horror movie where the sound and images change according to your gaze, which creates more thrills than watching a traditional movie.   Many major film studios have started developing VR film projects for specific platforms such as Oculus, HTC Vive or even Meta Quest by creating VR shorts or series where the audience can interact in some way with the storyline. Those who like to watch new and unique movies should try VR because it is not just about watching it anymore, but about entering “inside the movie” and experiencing the events as if you were really there in the world of the story.  

2. AR and the integration of the real world and the movie world

Unlike VR, which creates an entirely virtual world, AR (Augmented Reality) overlays elements from a film, such as characters or effects, onto the real world through a camera or mobile device, which increases immersion and creates interaction between the viewer and the content. For example, watching a new movie through an AR app, when you open your phone's camera, you will see characters walking around your living room or an action scene explodes on the table in front of you, making the movie "happen" all around you.   This technology is used in many promotional activities for new movies, such as releasing AR movie trailers on product boxes or having fans take photos with characters in real locations, creating a memorable and stimulating experience. For modern audiences, watching new movies is no longer limited to the cinema or mobile screen, but can happen anywhere, anytime through the connection of the real and imaginary worlds with AR.  

3. Production of films designed for virtual worlds

In addition to adapting original films into VR/AR, there are currently new films being produced that are “created specifically for VR or AR,” which means designing the story structure, camera angles, and storytelling rhythm to suit the virtual environment. The director must think from the script writing stage about what the audience will see when looking around in this scene, how they will interact, or where to insert clues for the audience to find out for themselves, which is a completely different form of storytelling from traditional films.   This type of film emphasizes “participation” rather than passive viewing, such as viewers may have to choose their own path of the story or walk into different rooms to uncover secrets step by step, so each person who watches this new film may have a different experience. Watching a new film in VR/AR format is not only entertaining, but also challenges the traditional way of storytelling and opens the door to another form of film art where the viewer directly becomes a “character”.  

4. Limitations and future opportunities of VR and AR in the film industry

Despite the great potential of VR and AR technologies, they still face limitations such as high equipment prices, inconvenience in use, and eye strain when used continuously, which has prevented them from becoming as widespread as watching movies on a regular screen. However, future trends indicate that as devices become cheaper and more convenient, new movies designed for VR or AR will become another main option for viewers who want a superior experience.   Major studios, gaming studios and online platforms are starting to invest heavily in virtual reality content, with Netflix testing VR Rooms and Disney developing AR characters for fans at home. As these technologies become more accessible to audiences, the new movie-going experience won’t be just about pressing “play,” but about embarking on a journey into a story where you have the freedom to explore and fully interact with the characters.  

Conclusion

As AI and digital technologies rapidly advance, the film industry is adapting to create a complete experience for viewers, whether it's in terms of content, visual realism, or accessibility, especially in an era where people can easily watch new movies through online platforms. nikoganda.com   The use of AI is not just an additional tool, but is becoming a key part of modern film production, enabling filmmakers to work more efficiently and reduce risks in the filmmaking process. AI also helps to predict the popularity of movies more accurately, allowing production companies to plan their investments more effectively and produce movies that truly meet the needs of the audience.   Although many are concerned that AI may replace people in the filmmaking industry, in reality, this technology still requires creativity and human control. Watching a new movie these days is not just about watching a story, but also about experiencing the technology working behind the scenes in ways we might not expect, especially when scenes are created from massive amounts of data processed by AI.   The world of upcoming movies is becoming a testing ground for the potential of cutting-edge technologies like AI and machine learning, which are not only changing the way movies are made, but also the viewing experience. In the future, we may see movies created almost entirely using AI, which will make the term “new movie” more futuristic than ever before.  

Frequently Asked Questions (FAQ)

  1. How are new movies currently using AI in production?
AI is used from the script writing stage, analyzing audience behavior, creating virtual characters, to editing and adjusting the images/audio after production.  
  1. Will the use of AI affect employment in the film industry?
While AI is helping with some tasks, it still requires human labor in areas of art, creativity, and moral decision-making.  
  1. Are there already movies that use CGI and AI throughout?
There are some experimental projects, like The Lion King (2019), which is almost entirely CG and AI played a big part in its creation.  
  1. How does streaming new movies help you access AI technology?
Platforms like Netflix use AI to analyze viewer preferences to suggest new movies that are relevant to each individual’s interests.  
  1. Which genre of movies uses the most AI technology?
Sci-fi, fantasy, and animation films often make heavy use of AI to create environments, characters, and visual effects.  
  1. Can AI replace film directors?
In the future, AI may help make some decisions about camera angles and composition, but human directors will still play a key role in artistic vision and direction.  
  1. Where can I watch new movies that use cutting-edge technology?
It can be viewed through popular streaming platforms such as Netflix, Disney+, Amazon Prime, as well as in cinemas with IMAX or 4DX systems.

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